16,929 sq ft. |
EOA was asked to design a new prototype for a major American furniture retailer. The stores are most often located in lifestyle centers or in major metropolitan shopping districts and have a long history of producing American made furnishings that are typically classic and traditional. The company wanted to refresh and modernize the look of their stores as they were developing additional lines of more contemporary offerings, attracting a new generation of customer. EOA created a series of design concepts that provided more than one option for display and a variety of merchandising opportunities at various scales. A garden was integrated into the entry sequence creating a space for the display of garden furniture while at the same time introducing an elegant exterior vestibule that would influence the overall shopping experience.