This store is sited within the Classen Curve shopping center surrounded by swaths of parking and small patches of landscape. The challenge was to draw people in the front door and bring warmth into an environment that was relatively cold and flat. EOA worked on breaking down the scale of the area and countering the strong horizontality of the building shell by concentrating on the entry sequence and materiality. Vertically “toothed” reclaimed cedar columns at different intervals set into a plaster wall to creates texture and to draws focus to the street level The interior garden illuminated by a large skylight, sits within a forest of columns that double as places to display clothing and creates a sense of surprise and discovery at the center of the store.